About Joss Sargent, Founder of Capitalise

Using my culture, communications and leadership expertise and experience, I help unlock the power and potential that lies within leaders, teams and businesses so they can perform better, achieve the right results and inspire positive action.  

When working with businesses, I'm passionate about helping them achieve success through:

  • a purposeful, high performing, values-led culture

  • purposeful, high-performing leadership

  • connected, compelling and consistent communication

I've developed a Capitalise model and range of tools and programmes to support companies wanting to be at their healthiest as they take on bigger challenges and greater change.

For leaders and teams, I support them to build clarity around their purpose, vision, values and strengths. I then work with them to align this with their strategy and critical action planning, so they can perform at their best and build better relationships with their stakeholders.


I have over 20 years of work experience in corporate communications, marketing and events and I'm also a trained corporate coach and facilitator. I have a Postgraduate Certificate in the Psychology of Organisational Development and Change and I’m accredited as a Barrett Values Culture Transformation Practitioner.  My experience and qualifications mean I’m well placed to help individuals and businesses define and focus on what matters and develop the tools, techniques and programmes to bring about success.

I've worked on strategic change, culture, communications and leadership development programmes for organisations big and small.  These include Vodafone, Bupa, IKEA and the Co-op Bank as well as Vivace and Equator.  I've worked closely with CEOs, Executive Teams and Senior Leaders around the world to build organisations’ connected stories and communication, change, engagement and culture programmes. 

Other organisations I've worked for and with include HSBC, Emirates Airlines, Marks and Spencer, Amcor, Lane Four, the Abu Dhabi Government, FIFA and Dubai Duty Free.

I also work with a number of great and talented associates as well which adds to the Capitalise offering.